Meet the Eight Personas
Each persona represents a distinct briefing scenario with unique relationship dynamics,
strategic priorities, and dramatic tension. Three enterprise contacts plus five fun personas —
every one of them is a fully-developed case study for the multi-agent system.
IndustryHealthcare
Revenue$4.2B
RelationshipTrusted → Champion
Engagement92/100
Overdue AI governance reference architecture promised at Feb 2026 SAB. Trust-critical miss that Deja View catches before walking into the briefing room.
Top Priorities
- AI governance in regulated healthcare
- Edge computing for remote patient monitoring
- Open-source transparency & vendor independence
IndustryFinancial Services
Revenue$11.6B
RelationshipTrusted (at risk)
Engagement68/100 ↓
Failed OpenShift migration in January (6-hour downtime). Azure Solution Architect embedded for 3 weeks. $2.9M contract renewal in 3 months. Retention crisis.
Top Priorities
- Hybrid cloud migration recovery plan
- Platform consolidation & reliability
- Security automation for financial compliance
IndustryEnergy / Utilities
Revenue$8.7B
RelationshipChampion (stressed)
Engagement96/100
P1 production outage March 28 — 4 hours, $2.3M revenue impact. Board presentation in 30 days for $5M expansion. Champion credibility on the line.
Top Priorities
- RCA & reliability assurances for board
- $5M grid modernization expansion
- Net-zero 2035 infrastructure roadmap
IndustryFood Tech
Revenue$2.1B
RelationshipEngaged
Engagement78/100
Recipe AI went viral on TikTok (47M views). Production crashed under 10x load. HATES POWERPOINT. Needs scaling architecture immediately. Breakfast tacos in Austin.
Top Priorities
- Auto-scaling architecture for viral traffic
- Smart kitchen device edge computing
- Developer experience improvements
IndustryFinTech / Crypto
Revenue$890M
RelationshipAlumni (at risk)
Engagement55/100 ↓
Left the SAB Q4 2025 citing 2 broken commitments. AWS Solution Architect embedded for 3 weeks. $1.4M renewal in 2 months. Night owl — no meetings before noon. Zero corporate jargon allowed.
Top Priorities
- Platform reliability for 24/7 crypto trading
- Cost optimization under board pressure
- Reduced vendor dependency
IndustryAerospace / Defense
Revenue$14.5B
RelationshipChampion
Engagement94/100
Former NASA JPL engineer, Apache committer, SAB Co-Vice-Chair. $8M satellite ground station deal blocked by CISO Colonel Drake after NIST 800-171 audit. Dual-track briefing to unblock.
Top Priorities
- Satellite ground station edge computing
- NIST 800-171 compliance remediation
- Air-gapped deployment capabilities
IndustrySupply Chain
Revenue$6.3B
RelationshipTrusted
Engagement81/100 ↑
Former competitive gamer turned logistics exec. AI pilot saved $4M/year on route optimization. VP Operations Helen Gearshift blocking scale-up. Needs board ammunition. Deep dish pizza only.
Top Priorities
- Fleet-wide AI route optimization scale-up
- Real-time fleet tracking with edge computing
- ROI data for board approval
IndustryVeterinary
Revenue$780M
RelationshipAware (first briefing)
EngagementNew account
First-ever executive briefing. Fast-growing 40% YoY. Former SRE evaluating Red Hat vs VMware. Brings golden retriever therapy dog "Kubernetes" to meetings. Greenfield land-and-expand opportunity.
Top Priorities
- Container platform selection (Red Hat vs VMware)
- Scaling infrastructure for 40% YoY growth
- Veterinary AI for predictive wellness